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Advertising, Marketing and Media

The Industry from a digital perspective


Why Fear-Based Social Marketing Doesn’t Change Behaviour

November 3, 2010 - by Michael

Recently several news outlets have been reporting about an Australian-based Facebook group that advocates Drink Driving. What interests me from a marketing perspective, is the way drink driving campaigns have continually failed to deter significant numbers of people from continuing this behaviour. The Facebook group has over 25,000 members, and more than 50,000 Australians are caught driving over the legal limit each year. So why have traditional fear-based anti-drink driving campaigns failed? Read the rest of this entry »

The Benefits of Email Marketing [Case Study]

October 10, 2010 - by Michael

Email marketing is one of the most cost-effective methods for on-going brand building and marketing. With email use approaching near-saturation in Australia, the versatility and effectiveness of email marketing are why it should form an essential part of your organisation's marketing strategy. Read the rest of this entry »

The Future of Internet Shopping: An Online Marketing Perspective

September 5, 2010 - by Michael

The simple mobile phone has come a long way in the past few years. As more devices offer advanced features, such as mobile Internet access, the opportunities to connect with these consumers greatly increases. Read the rest of this entry »

Brisbane Writers Festival 2010

August 30, 2010 - by Michael

The Brisbane Writers Festival begins this week throughout the State Library of Queensland precinct. Featuring writers and authors from all over the world, this year will surely be even bigger than previous years! Next Step Marketing will be at the festival every day, filming and recording sessions, interviewing the presenters and capturing the energy and buzz this event brings. If you see Michael walking around with the camera, make sure you come and say hello! You might even end up on the official Brisbane Writers Festival website! Read the rest of this entry »

Does Advertising shape society, or merely mirror societal trends?

June 26, 2010 - by Michael

A study undertaken by the Media Awareness Network of America estimated that on average, the typical American will see 3000 ads per day (2010). With such a high level of advertising around consumers on a daily basis, is it likely that advertising shapes society, or that it merely mirrors pre-existing social trends? Read the rest of this entry »