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Use Internet Marketing to reach the top.
We offer a comprehensive solution for managing your
entire online presence, marketing, and communications.
Internet Marketing
Next Step Marketing specialises in creating and implementing online marketing solutions that generate measurable results. If you are looking to maximise your business' potential, your 'online shop-front' is as important as your physical business. Over 70% of Australians looking for information on a product or company will use the Internet as their first point of contact - so it is essential your online presence accurately represents your business. We provide a number of key services, which used correctly, work together to produce results. Some of the services we specialise in are listed below.
Email Marketing
Email marketing is one of the most cost-effective ways to engage with both existing customers and prospects. It provides a system to keep in contact with and inform your customers about products which are of interest to them. But more than that - it is one of the most measurable forms of marketing available, allowing full analysis of tracking data which leads to increased conversion rates and the ability to optimise your online offering. We provide analysis of each campaign and implement appropriate improvements as part of our service. Find out more about our email marketing service.
Search Engine Optimisation and Marketing
Search Engine Optimisation (SEO) is the process of improving webpages to increase their organic ranking, moving them higher up the search results. SEO, together with the associated marketing and analytic tools, is essential to the success of a website. A recent study showed being ranked 1st instead of 2nd gave the higher listing a massive 350% increase in the average user click-through rate (CTR). The further down the rankings you go, the larger the disparity: sites listed first received over 1400% more clicks than a site placed 10th. We also provide paid-listing (eg. Google AdWords) account management on an on-going basis.
Online Presence Management
We have found clients commonly want us to manage all aspects of their online presence, so we have developed a comprehensive solution for managing your website, online marketing, and communications. Depending on your objectives, this will usually include content management and refinement, marketing, advertising and social media campaigns, site optimisation and analytics, as well as hosting.
Send us an email, or pick up the phone to discuss how we can make Internet Marketing an integral part of your future success.
Why do I need Internet Marketing?
Why is online marketing one of the most essential business tools?
Fourteen million Australians use the Internet at least monthly (via Nielsen) and over 70% of people looking for information online use a search engine like Google, as their first point of research. It is essential that your online offering accurately reflects your organisation, products or services as your online presence is an essential part of generating leads, making sales and engaging with your customers. We can ensure your online presence is delivering results.
So what are the benefits of Internet Marketing?
- Cost effectiveness. Due to the targeted manner of search marketing, we can effectively focus on members of your target audience.
- Extensive reach. Over 14 million Australians use the Internet at least monthly, and 53% view it as their preferred source of information compared to 18% for TV and 15% for newspapers.
- Appeal to specific interests. Instead of marketing to a broadly-defined demographic, we can target specific consumers based on key characteristics and interests.
- Consumer engagement. Through online marketing, the opportunities for consumer engagement and interaction are much greater than traditional forms of marketing and advertising. With the huge amount of information and marketing messages surrounding today's consumers, the ability to have a two-way dialogue with your customers rather than a traditional 'mass message' can greatly benefit your company through improved timeliness and scope of feedback, enhanced brand perception, and direct selling opportunities.
- Tracking. Internet research tools allow almost every conceivable statistic to be precisely measured and analysed. Key metrics such as the number of unique visitors, how they found your site, how long they spent on your site, and how they navigated through your pages can be analysed to accurately identify the strengths and weaknesses of your online presence. Essentially, all Internet Marketing can be accurately measured and refined to ensure the optimial effectiveness of your online campaigns.
For more information on the benefits, application or current trends of Internet Marketing feel free to browse our articles.
Alternatively, if you have a particular question please contact us via email. We will happily help you gain a better understanding of Internet and online marketing.